ICMTP

Advanced Diploma in Brand Management and Building Brand Equity
The Advanced Diploma in Brand Management and Building Brand Equity program is designed to equip professionals with advanced knowledge and skills in brand management. This program covers key areas such as brand strategy, brand positioning, brand equity measurement, brand communication, and brand extension. Participants will learn how to develop and implement effective brand management strategies, create brand loyalty, and build strong brand equity.

Unit Names:

Unit 1: Introduction to Brand Management
Unit 2: Brand Strategy and Positioning
Unit 3: Brand Equity Measurement and Management
Unit 4: Brand Communication and Integrated Marketing
Unit 5: Brand Extension and Licensing
Unit 6: Managing Brand Relationships and Customer Loyalty
Unit 7: Brand Crisis Management and Reputation
Unit 8: Emerging Trends in Brand Management
Unit 9: Digital Branding and Online Reputation Management
Unit 10: Branding in the Age of Social Media
Unit 11: Luxury Brand Management and Experiential Marketing
Unit 12: Global Brand Management and Cultural Considerations